Fred Perry - Wear It All Night And Still Look Good In The Morning.

Fred Perry is the only brand that's consistently been sought out by youth subculture from the 1950s right up to today. Initially adopted by Mods in 1959 because "They could wear it all night and still look good in the morning" - it has then featured in almost every British youth subculture since.

Updating the attitude and style of two key musical movements - the mid-60s guitar bands, and the post-punk scene of the early-80s, these periods shared a similar sharp, slimmed down silhouette including small collars and narrow ties.

The collections main influence is the look and silhouette of the sixties, a decade dominated by youth when British subcultures influenced the world’s fashion and music industry.

The current AW Fred Perry collection is available now at Coggles.com