Icelandic brand Elm Design was founded 10 years ago as a knitwear label by Erna, Lísbet and Matthildur - three women from different art and design backgrounds sharing one common philosophy: to design for women you need to understand women. This philosophy clearly manifests in the collections which are favoured by women of all ages demanding eclectic, beautiful and striking clothes.
Inspired by the unique landscapes, art and culture of Iceland, designs are dramatic yet wearable with magnificent evening dresses and military influenced coats sitting next to everyday basics like skirts, shirts and cardigans. Hand made in Peru from high quality materials such as Taffeta, Alpaca and Pima cotton, Elm is as beautifully constructed as it is designed, as sophisticated as it is eccentric, resulting in an ever growing and loyal customer base across the globe.
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