Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional and modern clothing, YMC has quietly grown to become a highly significant design label.
Shunning a trend-led approach in favour of a design philosophy based on producing intelligent clothing that is both wearable and distinctive, collections gradually develop from season to season with a modernist influence maintaining longevity. Recent collections have placed a strong emphasis on footwear which the brand is becoming increasingly well known for with desert boots in green, grey and tan standouts for this season.
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