It’s almost a decade since Folk was founded in 2001. In this relatively short period of time the label has built a strong and loyal following with a relaxed, easy going attitude that permeates the brand right down to the simple, staple favourites and fun, quirky details that Folk has become known and loved for. For SS10 Japanese fabrics are prominent on shirts and Pima cotton for comfort and warmth on knits. Signature Folk pieces like ‘Undergarm’ have been updated with thumbhole cuffs and the ‘Cozy’ knit has a more comfortable lightweight feel. The colour palette is a perfect progression from light grey to navy blue with multi coloured patches along the way; an easy to wear, beautifully made collection.
The SS/10 Folk collection is available now at Coggles.com
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