Diesel was founded in Italy, 1978 by Renzo Rosso. From day one he gave his open minded design team broad stylistic freedom and the mission to create an apparel line that would resonate with independent people who follow their own unique path in life – a brand for style makers who express their individuality through the way they dress.
The result is dynamic, sexy styling and highly distinctive and provocative marketing, which has made Diesel synonymous with youth culture worldwide. Best known for denim, it is Diesel’s innovation in style, fabric and manufacturing that sets it apart ; in fact, these attributes permeate the brand and all its collections, as does Diesel’s rock n’ roll soul which can be seen in its signature deconstructed style.
For Spring/Sumer 10 Diesel takes its inspiration from the contrasting elements of fire, water and air; tops are emblazoned with flame graphics, shades of misty white to azure blue wash over lightweight denim and sequins look ready to melt on t-shirts and dresses.
The result is dynamic, sexy styling and highly distinctive and provocative marketing, which has made Diesel synonymous with youth culture worldwide. Best known for denim, it is Diesel’s innovation in style, fabric and manufacturing that sets it apart ; in fact, these attributes permeate the brand and all its collections, as does Diesel’s rock n’ roll soul which can be seen in its signature deconstructed style.
For Spring/Sumer 10 Diesel takes its inspiration from the contrasting elements of fire, water and air; tops are emblazoned with flame graphics, shades of misty white to azure blue wash over lightweight denim and sequins look ready to melt on t-shirts and dresses.
The Spring/Summer 10 Diesel collection is available now at Coggles.com
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