30 March 2010

Fred Perry Laurel - Spring/Summer 10


Fred Perry is the only brand that's consistently been sought out by youth subculture from the 1950s right up to today. The brand has updated the attitude and styling of two key musical movements: the mid-60s guitar bands, and the post-punk scene of the early-80s. These periods shared a similar sharp, slimmed down silhouette including small collars, narrow ties, and slim, flat-front trousers. The collections main influence is the look and silhouette of the sixties, a decade dominated by youth when British subcultures influenced the world’s fashion and music industry.

The Spring/Summer 10 collection delivers on the brand's strong reputation with classic Fred Perry pieces like the Harrington jacket and polo shirt sitting alongside Gingham shirts and ink blue knits.

Available now at Coggles.com

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