From humble beginnings come great things; Odd Molly was founded in Stockholm, 2002 over a cup of coffee. Almost a decade on and the label is a global success story with an ever growing following of loyal women who have fallen for Odd Molly’s charms.
The name Odd Molly comes from the time when founder Per Holknekt was a professional figure skater in America during the 1980’s. He remembers the hoards of female fans vying for the attention of the male skaters at the big competitions. There was one who always stood out. Nick-named Odd Molly, her self confidence, laughter and charm would win her way with the boys. These attributes are at the heart of the brand today, with uninhibited design and a mission to make women look and feel great the starting point for Odd Molly designs. Cosy pastel colours, delicate embroidery and heart warming details like silk bows and hidden stitched messages are what make each piece special – clothes to look and feel good in.
The name Odd Molly comes from the time when founder Per Holknekt was a professional figure skater in America during the 1980’s. He remembers the hoards of female fans vying for the attention of the male skaters at the big competitions. There was one who always stood out. Nick-named Odd Molly, her self confidence, laughter and charm would win her way with the boys. These attributes are at the heart of the brand today, with uninhibited design and a mission to make women look and feel great the starting point for Odd Molly designs. Cosy pastel colours, delicate embroidery and heart warming details like silk bows and hidden stitched messages are what make each piece special – clothes to look and feel good in.
The Spring/Summer 10 Odd Molly collection is available now at Coggles.com
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