7 For All Mankind - Spring/Summer 10

7 For All Mankind is an American premium denim brand founded in Los Angeles, California in 2000. Launched to critical acclaim, 7 For All Mankind was an instant hit with Hollywood’s elite thanks to its flattering fits and sophisticated finishes. It wasn’t long before the celebrity blogs and magazines picked up on the hottest new denim brand in town, with the likes of Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler all regularly spotted in 7 For All Mankind jeans, or “Sevens”, as the brand is known by fashion editors and stylists.

Celebrity endorsement is just part of the 7 For All Mankind success story though. The brand has been credited with bringing premium denim to prominence, creating jeans made with the finest denim and utmost attention to detail in wash and fit - jeans that do justice to the most important item in our wardrobes. In fact, 7 For All Mankind have turned Los Angeles into a worldwide centre for denim research and development, with Hollywood the test bed for new denim trends. In just over ten years, 7 For All Mankind has established itself as a modern classic, one of the most important denim brands of the new millennium, with an ever growing following of fans stretching from the Hollywood Hills across the globe.

The Spring/Summer 10 7 For All Mankind collection is available now at Coggles.com