17 August 2010

Red Wing Shoe Company - Inventory Magazine Visit



When the Red Wing Shoe Company first started making boots, people still rode horses to work. While much has changed in the century or so that Red Wing has been trading, the core values that characterise the company remain the same; quality, craftsmanship, durability and comfort.

Taking its name from the company’s home, Red Wing City in Minnesota, Red Wing was built on America’s great promise; if one worked hard enough one could achieve anything. So when Charles Beckman, a Red Wing main street shoe merchant could not find footwear that met his requirements he decided to make his own, and in 1905 the Red Wing Shoe Company was born. Today, a third generation of employees are located just around the corner from the original Red Wing site, applying a modern interpretation to classic boots, still designed to withstand the rigours of hard work and the brutality of harsh weather.

Inventory Magazine recently took a trip around the Red Wing factory, providing a glimpse into the production process and their closely associated leather tannery.

You can view the full spread over on Inventory Magazine and the AW10 Red Wing collection on Coggles.com

No comments: